Google Introduces Video Sitemaps

December 18, 2007

The Google Webmaster Central Blog has announced the release of video sitemaps. The sitemap protocol allows webmasters to submit (you guessed it) sitemaps to the major search engines. This extension “helps make your videos more searchable via Google Video Search.”

Learn more about sitemaps.


5 Keys to Success with Internet TV

December 3, 2007

I have worked on many projects which utilize Brightcove for delivering video to users.  I am a huge fan of the Brightcove video platform and a fan of the Brightcove staff as well.

Now that I have that tribute out of the way, I point you to a simple, yet information-packed whitepaper about 5 keys to launching a successful Internet TV business.  Obviously following these 5 guidelines will not automatically make you a millionaire, but the tips are valuable and it is worth giving Brightcove your e-mail and phone number in return for the document.

You can fill out the registration form here:
5 Keys to Success with Internet TV


December 3, 2007

Our friends at comScore tell us today that as of September, YouTube continues to lead the U.S. online video market with 28 Percent Market Share.  Other interesting stats from September reported in this press release:

  • 75 percent of U.S. Internet users watched a video online, averaging three hours of video per person.  That is 136 million Americans in all.
  •  Americans viewed more than 9 billion videos online.
  • YouTube users viewed 2.5 billion videos.
  • 38 million people viewed approximately 360 million videos on MySpace.com.
  • Fox Interactive Media(%4.2), Yahoo! Sites(%4.1), Viacom Digital(%3.3), and Time Warner(%2.2) round out the top 5 list online video providers.
  • The average online video duration was 2.7 minutes.
  • The average online video viewer consumed 68 videos, or more than two per day.

The stat that resonates with me is the average video duration of 2.7 minutes.  It will be interesting to watch this value grow with time as the computer monitor and television become one and the same.


Web Terms Explained: Share of Voice

November 20, 2007

From our friends at Google AdWords:

“Share of voice is defined as a relative portion of inventory available to a single advertiser within a defined market sector over a specified time period.”

How this relates to a video web site:
If Advertiser X pays for a 33% share of voice on my website, and I have 3 ads per page, then Advertiser X gets 1 banner per page.

I hope this correct. If it is not, please let me know.


Width and Height of Popular Websites

November 18, 2007

I have heard on many occasions that graphic designers now use 1024 x 780 as the standard browser dimensions when designing for the web. I have no idea if this is true or not, so I performed a quick study.

During my recon mission, I resized my browser to 1024×780, and used Kevin Freitas’ MeasureIt Firefox extension to record the width of some of the most trafficked web properties in the United States. Here is what I found:

I am not sure if these statistics reveal much of anything, but it has to be noteworthy that 6 out of the 12 sites fall between 950 and 990 pixels in width.


Flash Video Players

May 16, 2007

If anyone can suggest a flash video player which satisfies the following criteria, please let me know.

Here is what I need:

  1. To stream video which I host on a server of my choice
  2. The player should have built-in tools which allow viewers to:
    • Add the video to their blog
    • Send a link to a friend
    • Copy the embed code for use on their own site
  3. Allow for customizable skins

Assuming that this post will never be read by anyone at any time, I am setting off to perform some due diligence.


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